Recent Product Revenues
Over the years, the revenue earned through toy and other merchandise sales has allowed the Transformers franchise to become very prosperous. Many agree that the films directed by Michael Bay have allowed for a resurgence of the brand, as it was starting to lose popularity around 2004-2006. For the past decade, sales have always been the highest after the release of a movie. Here are some statistics on sales from 2004 to 2012:
| Year | Movie/TV Show Recently Released | Revenue |
|---|---|---|
| 2004 | Transformers: Energon (TV Show) | $100,000 |
| 2005 | Transformers: Energon / Transformers: Cybertron (TV Show) | $80,000 |
| 2006 | Transformers: Cybertron (TV Show) | $110,000 |
| 2007 | Transformers (Movie) | $500,000 |
| 2008 | Transformers: Animated (TV Show) | $400,000 |
| 2009 | Transformers: Revenge of the Fallen (Movie) | $600,000 |
| 2010 | *No Movie or TV Show Released | $280,000 |
| 2011 | Transformers: Dark of the Moon (Movie) | $500,000 |
| 2012 | Transformers: Prime (TV Show) | $300,000 |
Transformers figures has undergone an unbelievable evolution since their original debut in the 1980's. The engineering, features, mechanisms, and paint applications have improved so much, making each character very unique and fun to collect.
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Reference:
https://news.tfw2005.com/2013/02/08/tfw2005-coverage-of-hasbro-new-york-toy-fair-2013-investor-event-176829